We can all agree that selling electronics over the Internet is an interesting activity. Updating your offer with the latest technology and watching the sales going up can give you a sense of accomplishment. However, there are many things that you can do to optimize your online store focused on electronics. By doing this, you will improve the shopping experience of many users and you will witness more sales. This is probably the most important thing for every individual or business that wants to sell electronics online.
The design and content of your online store is probably the most important thing after the products you have in your offer. So, it is highly recommended to update the content and design from time to time making it more helpful and useful for your potential and loyal clients. To be more precise, experts suggest adding a few pages that can make your website more popular.
First of all, many online electronics sellers don’t have a basic About Us or Who We Are page. This is a huge mistake because buyers actually want to know more about the company where they are buying things from. Remember that this is not a physical store where you can see the salespersons, managers, and products. This is very important for new online stores selling electronics because consumers will have to build a certain level of trust before they start buying things. This is where the About Us page comes into play. Use this page to provide basic information about your online electronics store and list the things that make your store unique. Make the visitors understand why they should choose your online store over the others. Is it the price? Your passion? Experience? A wide range of products?
Furthermore, you should definitely add a FAQ page. This is the place where customers will find answers to their common questions about the quality of products, your return policy, the shipping process and many other things.
Of course, it would be wise to have a customer support page and allow customers to call you on your phone or at least send an email when they have questions. Just because you have just started with your business, it doesn’t mean that you can ignore your customers.
Lastly, if you want to build a higher level of trust, you should also dedicate a page to replacement policies and warranties. Make your visitors understand that you are a serious online store that has clear rules and policies.
— Jacky’s Electronics (@jackysuae) 9 de noviembre de 2017